UI DESIGN PROJECTS
UI DESIGN PROJECTS
I AM A DESIGNER CREATING USER-INTERFACES & MULTIMEDIA AT TRIPADVISOR / VIATOR
I AM A DESIGNER CREATING USER-INTERFACES & MULTIMEDIA AT TRIPADVISOR / VIATOR
Ignite was Viator's inaugural B2B conference, bringing together experience suppliers, industry partners and company leadership to share new product innovations, business strategies and industry insights.
As Lead Visual Designer, I independently developed the event's identity from initial concept exploration through to its complete visual execution, spanning digital campaigns, presentations, registration experiences and physical event materials.
The identity subsequently evolved into a scalable brand system, supporting recurring Ignite events and extensions including Ignite Online and Ignite Locals.
My Role & Creative Ownership
I developed multiple creative directions from scratch and presented them to Viator leadership for review. Following their selection, I refined the chosen concept into a complete visual identity designed to work consistently across digital, print and live event experiences.
Bringing the Brand to Life
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Full branding
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Dedicated landing page
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Email marketing
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Leadership stage video
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Social media
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Display ads
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Keynotes
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Photography
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Training session decks
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Print materials
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Signage design
LOGO IDEATION
Adhering to the company branding , I created the ignite logo with an added flame icon to re-enforce the name, project the intended success/boost message, and to have an design element to incorporate into other visual assets throughout the project.
CHOSEN DESIGN
Once a conference name and logo was established after reviewing with stakeholders, I was able to move onto to creating the foundational branding assets of the conference.
COLOR
We wanted to give the conference a unique styling whilst still adhering to company brand guides, so I selected some of Viator's primary brand colors, as well as using the the company font ('Aeonik') to create the create the "ignite" text-logo element.
THEME
I wanted a repeating theme throughout all materials, so taking the curvature of the flame-icon, I created a background texture that became synonymous with the conference throughout all designs.
SIGNAGE
With the branding in place, we were able to create large-scale banners, directional signage, as well as mock-up how the event would look, ready for sign-off from stakeholders.
MARKETING MATERIALS
During training sessions and product demos, we provided content flyers to attendees with trackable QR codes linking back to our bespoke landing page.
DIGITAL MARKETING
STRATEGY
By utilizing our supplier contact information, we effectively reached out to potential attendees. Our social media efforts generated significant traction driving traffic to the landing page where we showcased the conference's value propositions and detailed the training sessions available for operators.
SOCIAL MEDIA
The target demographic interacts mostly via Facebook, so we leant heavily into this platform's marketing potential to drive traffic to the dedicated landing page.
Pre-conference Facebook ads
AGENCY COLLABORATION
THE REGISTRATION PAGE
We partnered with a web development agency to build the Ignite Conference registration pages based off my designs. The pages allowed attendees to buy tickets, explore training sessions, register for those sessions, and join a waitlist once tickets sold out, with a responsive design optimized for desktop and mobile.
Keynote Presentation
As part of the IGNITE conference branding, I designed the keynote presentation used throughout the event, bringing the visual identity to life across a wide range of content.
The presentation combined custom graphics, typography, imagery and varied slide layouts to create a consistent visual experience while accommodating different speakers and topics. My focus was on making the content clear, engaging and visually cohesive, from the opening slides through to the individual speaker presentations.
Keynote Video
I directed the creation of the Ignite Conference keynote stage video in collaboration with a video agency. I developed a detailed storyboard for stakeholder approval, partnered with copywriters to craft a compelling message, and sourced video content to align with the conference's theme.
This impactful video introduced the audience to the event, setting the tone on the main stage and energizing attendees.
From Event Identity to Scalable Brand System
What began as a standalone conference identity evolved into a reusable visual system supporting Ignite Online, Ignite Locals and subsequent Ignite initiatives.
I developed adaptable Canva templates that enabled internal teams to create on-brand materials independently, while the wider identity became a foundation for other designers to build upon.
Ignite online branding
Ignite local branding
Handout template
Outcomes & Impact
The inaugural Ignite conference established a new event identity for Viator's B2B business, bringing together suppliers, partners and leadership under a cohesive visual experience.
The identity has since been extended across recurring events and new formats, with reusable templates enabling internal teams and other designers to maintain consistency as the programme evolves.
What began as a single conference became an established, scalable brand platform.
