top of page

Supplier Acquisition — An Integrated B2B Campaign

Viator's supplier acquisition marketing focused on attracting new experience providers to its global marketplace through coordinated, multichannel campaigns.

​

As Lead Visual Designer, I developed creative across landing pages, social media, and other digital touch-points.

​

My role involved translating marketing briefs into cohesive visual solutions, maintaining brand consistency while adapting creative for different audiences, placements and campaign objectives.

Supp-land-hero.png

My Role & Creative Ownership

 

As Lead Visual Designer for Viator's B2B marketing team, I was responsible for developing visual creative across supplier acquisition campaigns, from landing page design to digital, social and print advertising.

 

Working from marketing briefs and campaign objectives, I established visual approaches for individual initiatives and adapted them across different formats, audiences and channels, ensuring a consistent brand experience throughout.

Bringing the Brand to Life

 

  • Integrated Campaign Design

  • Landing Page Design

  • Paid Social Advertising

  • Email Marketing

Supplier Acquisition Landing Page

I redesigned Viator's supplier acquisition landing page to create a clearer, more engaging introduction to the platform for prospective experience providers.
 

The design brings together key selling points, platform benefits, supporting statistics and calls to action within a cohesive visual experience, helping communicate the value of becoming a Viator supplier.

New Supplier Landing Page-Colours.png

Social Advertising

I developed paid social creative aimed at attracting new experience providers to Viator's marketplace, adapting campaign messaging and visuals for different platforms and audiences.

 

The creative combined bold typography, vibrant brand colours and experience-led imagery to communicate the opportunity for suppliers to reach more travellers and grow their businesses.

Screenshot 2026-10-12 at 2.11.17 PM.png

Supplier Acquisition Email Campaign

I designed a series of acquisition emails introducing prospective experience providers to Viator, communicating the benefits of joining the marketplace and encouraging them to create an account.

The emails followed a progressive messaging approach, moving from brand introduction and reassurance through to a promotional sign-up incentive, while maintaining a consistent visual identity across the campaign.

Screenshot 2026-10-12 at 5.12.22 PM.png

Outcomes & Impact

 

The supplier acquisition work brought together landing page design, paid social and email marketing into a coordinated visual experience for prospective Viator suppliers.

 

Across these touchpoints, I maintained a consistent brand approach while adapting the creative to different formats and communication objectives—from introducing the marketplace to encouraging account creation.

bottom of page