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SEO LANDING PAGE WITH DEDICATED ATTRACTION PAGE

PROJECT GOAL

To create a page for travellers to land on when searching for things to do in a specific location via search engine.

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To improve SEO ranking for products at the specific location.

 

To group the large inventory of products at the same location into a digestible list for a better experience to the user's discovery and booking process.​

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LOCATION PAGE 

For an in depth view visit the desktop version

Hero image

A motivating, inspirational image was used at full-width to excite the traveller into exploring the page further.

Top 10 attractions

This carousel displays the most popular attractions (landmarks, popular locations, and things to do) further up the page to reduce choice-fatigue to the traveler. 

Article shelf

To help the traveler choose multiple activities with real-world examples, we have linked articles to the blog content in this shelf for further inspiration.

Suggested product shelves

A selection of products using a data-science modal to display products by time and most popular.

Traveler information

This content is pulled from a previous CMS modal to display valuable information to the traveler. 

SEO links

Adding these keywords and phrases helps google scrape the page to bump us up the search result list for user's coming from a search engine.

ATTRACTION PAGE  

POI_1.jpg

Above the fold

Displaying content most valuable to the user when landing increased engagement and encouraged scrolling further down the page

Reviews

Pulling existing reviews from this project and arranging them into a carousel gives the reader a digestible system to read from traveller experiences on this product

Articles

Utilising company blog articles to inspire the traveller via a shelf containing links to geo-specific content.

User-generate content

Connecting social posts and comments via a trending carousel adds authenticity to reviews and comments

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